Digital Marketing is the component of online marketing, which uses digital technologies like desktop computers, cell phones and other digital devices and web-based platforms like the World Wide Web and email for promoting services and products. The marketing aspect is mainly focused on two main objectives, which are building brand awareness and increasing sales. This form of advertising is very useful in both online and offline promotion of products and services by creating awareness for them. This helps businesses in achieving their sales goals and developing their brand value. This enables them to compete successfully with other businesses.
Businesses across the world are increasingly adopting digital advertising platforms as these help them in reaching out to more people and generating quality leads. These days every business looks for ways and means to reach out to maximum number of prospective customers and thus increase their sales. The traditional marketing strategies include print, television, and radio advertisements. The new digital marketing strategies have made the use of search engine optimization and search engine marketing as a way to advertise. It is a cost-effective method and does not require too much investment on part of the company. There are various digital advertising platforms available in the market like a text message, email marketing, search engine marketing, banner advertisement, video advertisement, social media advertising, etc.
Most successful companies in the field of online marketing rely largely on digital marketing to attract more potential customers. However, traditional approaches have also come into the picture and are also being adopted by some companies. These include radio and TV advertisements, search engine marketing, and search engine optimization (SEO). Social media has also emerged as one of the most effective tools for online marketing. The reason behind this is that it allows a company to showcase its products, services and its website to a larger audience.
Inbound marketing campaigns, when done correctly, can lead to a huge boost in the company’s revenue and profit. One of the best things about an inbound marketing campaign is that a large number of people can access it at any one time. Apart from reaching a large number of potential customers, an inbound marketing campaign also allows a company to make an impact on the customer’s mind by using powerful words and images. Another advantage with inbound marketing is that there is no direct cost associated with the campaign unlike the outbound methods. This means that a company can plan a digital marketing campaign which will yield benefits and will not burn a hole in its pocket.
Many traditional marketing campaigns, on the other hand, have a single purpose – to gather data about the consumers. By gathering data, the marketers are able to fine-tune their campaigns and make it more effective. For example, if a company is planning to launch a new product or service, it would do well to collect consumer opinions to ensure that the product launch is a success. Such traditional marketing campaigns may involve surveys, focus groups, and interviews.
In contrast, a digital marketing strategy is more adaptable to the fast-paced lifestyle of today’s consumers. An inbound digital marketing campaign enables marketers to collect data from the various digital channels that the consumer uses. This data can be used to construct online advertisements that are more relevant to the users and to help them make up their minds whether to buy or not. Also, because the market has become so global and digitally connected, digital marketing has also allowed companies to reach out to people who are far and wide and hence are more likely to invest in a product or service offered by a company.
A major drawback of inbound marketing is that it can be time-consuming and tedious. On the other hand, there are several ways in which a company can use the power of b2b and c2c digital marketing in order to reach out to a larger audience. B2B digital marketing enables a company to enter into specific industries or niche markets through various means such as social media, SMS marketing, and search engine marketing. On the other hand, c2c digital marketing allows a company to provide online services such as web content creation, website maintenance, and email marketing.
With a growing number of people using digital marketing in the global marketplace, traditional methods of marketing such as print ads, television ads, and radio ads are quickly being replaced by digital ads in both print and on digital channels such as social media platforms. The popularity of these marketing campaigns is due largely to the fact that they are quick to deliver results. Digital marketing uses various strategies such as Pay Per Click (PPC), mobile apps, and mobile websites in order to attract users. Although this form of marketing has a much smaller reach than the other forms, companies can easily make a dent in their competition by adopting a smart strategy and using digital marketing to their advantage.