SEO Strategies And AdWords Internet Marketing
What is Internet Marketing? Internet Marketing simply refers to any activity you take to advertise your online business. This could range from social networking and paid advertising to professional link building and SEO. As with offline marketing, the main aim of Internet marketing is ultimately to persuade someone to purchase something from your online business. That said, it’s often the case that Internet marketing comes with a number of mixed up terms such as SEO (search engine optimisation), SMO (social media marketing) and CPC (cost per click).
So, what exactly is SEO? Search Engine Optimisation is an overall term that applies to a number of processes designed to improve your website’s visibility and ranking in search engine results. This includes things like link building, keyword research and content writing. In short, SEO optimize your website to get more traffic so that you can potentially sell more products. While it is possible to use other Internet marketing strategies in conjunction with SEO, it is not recommended that you do so. These include things such as using pay per click campaigns and PPC ads to pay for advertising on your behalf, as this will artificially raise your advertising costs and lower your profit margin.
In terms of Internet marketing tactics, SEO is often looked at as the silver bullet to successful marketing on the Internet. However, without SEO you will still be battling it out with all the other traditional Internet marketing techniques such as article marketing, forum posting, blog posting, video posting, press release distribution and the likes. This is why it is often suggested that anyone wanting to learn Internet marketing should look towards SEO as a way of getting their foot in the door.
On the flip side, SEO is not the complete answer when it comes to making money on the internet. For those looking to make serious money online, there are two other strategies which need to be considered above SEO, particularly when it comes to making money from AdWords. SEO is only useful if you have your own unique selling point, or unique brand. However, unless you have a product or service which can easily stand out from the competition, then SEO is unlikely to bring you any real money.
A good example of a unique Internet marketing strategy is link building. Link building relies on websites with relevant content to submit links to. The more quality backlinks you have come from quality websites that have a natural following, then the better your position in Google and other search engines will be. However, it is also important to remember that your backlinks cannot just link to your own website, but must be natural links coming from other reputable websites. If you are simply submitting link after link to directory after directory, then the search engines will quickly find out about this and your site could be blacklisted from their listings.
Another important factor when it comes to an internet marketing strategy is web FX, or web graphics. Web graphics are simply images that are placed on a website. These can include anything from a company logo to promotional banner. They can either be purchased by a company directly, or they can be created by a professional such as Elance. Web graphics can make a website look much more professional, and webmasters often use webFX in order to improve their visibility in search results.
Finally, another important element of any great AdWords internet marketing strategy is PPC (Pay Per Click). Although it is not strictly necessary, a great PPC campaign will almost always require a SEO strategy. By having a decent keyword list and placing your ads in highly frequented positions, you can greatly increase your advertising revenue. However, if you do not properly strategise your PPC campaign, then you can end up wasting a lot of money paying for clicks that don’t result in new clients at all.
Internet marketing is a very competitive business. As a result, you need to make sure that you spend the time necessary to reach out to as many potential clients as possible. If you want to make the most amount of money with your AdWords internet marketing campaign, you need to keep these four internet marketing strategies in mind. While the internet can be intimidating, if you follow these tips you can easily start making money within a short period of time. So, get started now!