What is SEO? Search Engine Optimization simply stands for Search Engine Marketing, which is the process of increasing the number and quality of visitors to a site through natural search engine results. Natural traffic is any organic traffic that you do not need to pay for. This could come in the form of hits on your website from search engines or links posted elsewhere on the web. SEO is about getting more of this organic traffic to you and your business.
Why would anyone want their website rank higher in search engines? The most common answer to this question is that they want their website to draw more visitors and, thereby, generate more revenue. While this may be true, it is also important to realize that SEO isn’t the only option for getting your site noticed. For example, did you know that certain techniques can actually harm your ranking? I’ll tell you more about those…
There are many different tactics for earning links and, in fact, earning links for your website actually serves to increase your ranking in search results. However, just like everything else on the internet, there are good SEO practices and there are bad SEO practices. One of the best things to avoid when using SEO is link building, or “boilerplate”. A lot of unscrupulous SEOers will use dishonest tactics such as link farms (where they build links systematically to boost ranking), link wheel (where they build dozens or even hundreds of link farms to achieve a high ranking) and other such tactics.
Link building, as you probably know, is crucial for search engine optimization. It is not only a necessary component of successful SEO, but it is absolutely vital. If you want to achieve higher rankings, then link building is an absolute must. But there are two major ways to approach link building: manual and automated.
The most common and popular way of earning high-quality links today is by using article marketing. This is where you write short articles on various topics relevant to your website and give them away to article directories online. Each time your article is used, you earn a “link”. It is as simple as that. However, even though this SEO strategy is highly effective and can yield high search engine results scores, it does have its fair share of problems.
One major problem with article marketing is duplicate content. Every article out there already contains a link to your site. So basically what happens is: every person who reads an article also includes a link to your site in the anchor text that he uses. Although it seems like a small thing, this is actually considered to be a major violation of the search engine optimization guidelines and rules.
Another problem that comes with seo optimization is link-building strategies which do not adhere to the search engines’ algorithm. This is known to the community of web experts as “adverse SEO”. Altering the site structure and changing the content just so you can get that perfect rank is something these unethical SEO specialists do a lot. Aside from just altering the site’s structure, they even create several new sites and link them together. By doing this, they actually create several new links, which further increase the odds of being included in the ranking calculations.
If you want to improve your link building results, then you should focus on making sure that your content is original and not plagiarized or copied from other sources. You should also focus on creating quality content and submitting your works to multiple article directories, blog sites, review sites, and social networking sites. Although link building through seo methods is proven to work for some, it is best to avoid including this strategy in your business plan. By making sure that all your endeavors to adhere to the search engines’ guidelines and algorithms, you will not only be able to improve your SEO efforts, but you will also ensure that your website and business receive the amount of traffic that you deserve.