SEO or search engine optimization is a term that can refer to several different methods of improving the performance of your website. Some of these include web design, keyword research, link building, or other processes, but there are several specific terms for SEO. In this article we’ll examine just a few.
This relates to web design. The web design on your site is designed to attract search engine traffic. You will usually have a team of web designers working on your site, and web design is just one of the many aspects of your SEO campaign.
Link Building is the process of adding links to your site from other sites. These links are often placed by other SEO professionals such as SEO coaches. These links provide your site with an “organic” boost in search engine ranking due to their high popularity.
Link building is a significant part of SEO. Search engines like Google pay a lot of attention to links on a page. A page’s overall PageRank is directly related to its number of links. Thus, a higher PageRank page will have a higher search engine rating.
Link building methods vary. They may involve placing anchor text links, content linking to your site, internal link building, and directory submissions. The list goes on. This can include traditional SEO practices such as article marketing, link exchanges, forum posting, and other techniques.
Link building should also include a high level of quality. You cannot expect to get a high number of links if they’re all low quality. If your links are poor, there’s nothing to hold your site up. Google wants a mix of links, so don’t assume that a link to your site from an article directory will count as good link building. Good quality links do count.
Link building has become an increasingly popular method of online marketing. Many companies offer to link your site to theirs for a modest fee. Some companies offer custom link building. However, some companies specialize in link building only. Choosing a company with experience and a proven track record is a good idea.
Many website owners make the mistake of assuming that if they’re linking to other sites then Google sees this as a search, so they should only link to sites that are relevant to their site. This is not the case. Links are available for any site that you choose to link to, including those that are not directly related to your site.
The most obvious way to increase the number of incoming links is to write articles. These articles should be of a high quality, written for a general audience. Articles must also be submitted to directories, if possible. It is a well-known fact that using article directories increases traffic and article directories get good traffic from search engines. It is worth your while to submit your articles to high-traffic article directories.
Link building can also be done through the use of RSS feeds. RSS is a syndication format that allows for content to be syndicated and delivered to subscribers via a server (webserver) and blog readers are allowed to subscribe to feeds. There are also blogs that allow you to submit your content to a feed, making it easier to use RSS as a way to bring more visitors to your site.
Link building is an essential aspect of SEO. Your site will continue to receive traffic even if you don’t get many new links. You can, however, benefit greatly from increased traffic to your site if you are able to improve the number of incoming links.
The methods discussed above are just a sampling of the methods used for link building and link building is an ever growing business. The best way to learn SEO is to get your hands dirty and try your hand at link building yourself.