Back Link Building For Higher Search Engine Rankings
Link building is a key component of SEO, which refers to the process of building inbound links that lead to a particular website. In the world of online search engine optimization, link building refers to various activities aimed at improving the quantity and quality of internal inbound links for a page with the aim of boosting that page’s search engine ranking. It is a very effective way to increase the popularity of a website. As more backlinks are generated, the page will naturally climb the search engine ranks. This results in more traffic and more revenue for the website owner.
Search engines value the quality and relevancy of each link provided by a publisher. Higher rankings lead to higher listing in the main result page of search engines like Google. Publishers may provide any number of links leading to their site. However, the more quality links provided, the better it is for the page ranking and the higher would be the ranking of that website in search engines.
When it comes to link building strategies, there are several important points to remember. First of all, do not pay for links. Publishers pay search engines for the inbound traffic as well as for the increased visibility brought about by those links. The only reason why they pay is to ensure a high return on investment and an increase in the position of their website in search engines.
Another point to remember is that, there are two different types of link building strategy being used by SEO pros. One is called ‘link building through content’ or ‘content-based linking’. In this type of strategy, the author of the content provides a link to another website in his or her content. Usually the link is to an internal site rather than a third party site. Another strategy called ‘Guest Posting’ is another popular SEO tool that most of the SEO experts are using.
What happens here is that an article or blog entry is submitted to a directory whereupon a link to the author’s own site is included in the resource box. This is one way of improving the search engine rankings. However, the link must be included in the article’s body and not attached to the end of the text. Moreover, the anchor text used to link to should be relevant to the topic. It would not be great if all anchor text was the same as this would be very unprofessional.
There are several other SEO tools available that have been proven effective in building links and boosting web presence. The one we are going to discuss here is the process of ‘deep linking’. Deep linking is another term coined by SEO experts for what it really is – building one-way links. An inbound link from a related website, article or blog is considered as a one-way link. In other words, the link is directed from one source to another.
For our real-life example, let us imagine that the keyword ‘motor repair’ is popular in USA. A search for ‘motor repair’ on any major search engine will yield thousands of results. The chances of finding your website among these result pages is fairly good. However, if you manage to build a relationship with some of these websites, they will be more than willing to provide you with a back link, thus helping your ranking on the search engines.
Now, back to our problem. If you use a popular keyword as a back link, there are chances that even if your website does not have any links of its own, the inbound links provided by these websites will help your ranking on the search engines. As mentioned above, in order to achieve higher search engine rankings, you need to build relationships with the right websites. If you want to be successful in online marketing, you need to master the art of link building.